An independent signal on every channel you plan.
Independent channel intelligence for planning and buying teams. We feed the ratings, the waste list and the reallocation view into the stack you already run, and your client hears it from you.
What we hand your team right now.
Four concrete outputs, running on real client plans. No new tool for your buyers to learn: the intelligence lands in the plan you already have.
Rate the universe
A suitability rating per YouTube channel for the market, A+ to D, with a confidence score. Your safe list becomes your list, not the platform's.
Find the waste
The channels that pass every safety check and still do nothing, named and counted. Attach the plan's spend and each carries the budget behind it, so it is money you can move.
Screen for kids
Four layer child audience exclusion with our own classifier in the lead, for markets and clients that take it seriously.
Hand it back to you
Ratings and the waste list exported into the plan you already run. You present it to the client as your own work.
What you can use today, and what is next.
The outputs above answer stage one. The stages above it build on the same graph, and we would rather show you the ladder than pretend the top of it already ships.
- 01Live nowYou are here
How much of this budget is going nowhere?
Every channel on the plan screened, scored and sorted into Clear, Review or Exclude. Attach the plan's spend and each verdict carries the money behind it, so the answer is budget you can move, not a score.
- 02Calibrating
What is each channel actually worth?
Return on media investment scored per channel, calibrated with outcome data from every plan we measure. The graph gets sharper with each one.
- 03Where this goes
What did the media cause for the business?
Incremental revenue, profit contribution and payback, measured against a world where the spend never happened. Same graph, same scale, auditable.
Working media share is the one number that runs the whole ladder: the share of a line item that clears both safety and effectiveness. Per plan, ready for the client meeting.
Scenario planner
Move budget between channels on screen and see the projected effect before you commit.
Cross channel
The same ratings across social, CTV and programmatic, so one plan reads on one scale.
Test the plan before you spend the client's money.
Architect is building synthetic panels. A traditional research panel is a couple of hundred recruited people. A synthetic panel is tens of thousands of simulated agents, calibrated to real segment behaviour, that you run a plan against in software. Build one below and watch how the response changes before a euro is committed.
- Pre-flightRun a media plan against the panel and read projected reach and response before you buy
- At scaleTens of thousands of agents against a legacy panel’s few hundred, covering a long tail recruitment never reaches
- Nothing to clearA simulated population means no personal data, so no legal review to hold up the pitch
A sample of the panel. The full panel runs to tens of thousands of agents, not a recruited few hundred.
You're buying the whole audience. The panel shows the response is uneven: some segments barely move. That is the budget a plan like this can't see, and a synthetic panel can.
This is a synthetic panel: test who a plan would move before you spend. The real numbers come from a pilot on your own data, never from a model.
Independent by design, so your recommendation carries more weight.
Architect sits outside the buy and outside the platforms. Putting a third-party rating next to your plan turns a strong recommendation into an evidenced one, the kind a client signs off faster.
- What you getA suitability rating per channel before the money moves, and a waste list per channel and market after it does. ROMI scoring joins when it ships
- What we askPlan data and outcome data for the campaigns we score. Each one calibrates the graph
- CommercialsA platform fee tied to the media we measure, billed on top of existing channel costs