Run agentic YouTube advertising on an independent signal.
Independent channel intelligence for planning, buying and agentic teams. Architect rates every YouTube channel and keeps your exclusion and inclusion lists current inside DV360 and Google Ads. Your team keeps its workflow, and your client hears the recommendation from you.
The intelligence layer for agentic YouTube advertising.
Architect MCP plugs the AI tools your agency runs, and agentic buying systems, directly into Architect's channel intelligence. An agent asks for a channel selection in plain language and gets back a rated list, ready for DV360. Curation, exclusion and buying happen in one loop, and every decision carries its reason.
- CurationDescribe topic, audience, format and risk level. Get a channel list back, with the rationale for every channel.
- BuyingAgents pull exclusion and inclusion lists into the buying flow, so nobody maintains them by hand.
- Rules stay yoursBrand profile, risk level and exclusions are set by your team and applied to every request.
Four outputs, in the tools you already use.
Your buyers get them in DV360 and Google Ads. Your AI agents get them through Architect MCP.
Rate every channel
A rating per YouTube channel with the full rationale behind it, so every recommendation you make to a client can be explained.
Exclude before the buy
Brand safety at the risk level each client accepts, plus a four layer filter against children's content.
Include with twin channels
Start from the channels that already work and scale to more of the same quality, from 10 to 100+, at the distance you choose.
Delivered where you work
Lists arrive in DV360 and Google Ads by SDF or API and stay in sync through the campaign. No new tool for your buyers.
Once per brand, then it runs.
Brand profile
Preferences, audiences and risk level, defined once.
Delivery
SDF or API, straight into your usual workflows.
Automatic updates
Lists sync through the campaign. Zero manual list upkeep.
Independent by design, so your recommendation carries more weight.
Architect sits outside the buy and outside the platforms. A third party rating next to your plan turns a strong recommendation into an evidenced one, the kind a client signs off faster.
- What you getA rating and rationale for every channel before the money moves, and lists that stay current while it runs
- What we askA brand profile per client: preferences, audiences and risk level
- CommercialsPriced as a share of the media you run, so the cost is known before the campaign starts