For brands
Reach more of the right channels, without added brand risk.
YouTube's own settings are coarse. Architect rates channels one by one against the content, audience and risk level you set, and keeps those choices current in your campaigns.
Two lists, one engine
Protect the brand. Find the reach.
Protect
Remove what you do not want.
Brand safety at your risk level, a four layer filter against children's content, and filtering of unwanted themes. Unwanted content is removed before the buy.
Reach
Find what amplifies the message.
Channels matched to your theme, audience and format. Twin channels start from the channels that already work and find more like them.
What changes for you
Who gets what.
- Brand leadA clear view of where your ads run and why, channel by channel
- Media managerExclusion and inclusion lists that update through the campaign, with the rationale for every channel
- Your agencyThe same ratings and lists inside DV360 and Google Ads, so the conversation starts from one set of numbers
- Legal and complianceA four layer filter against children's content and a method that is written down
Pilot
Test it on one campaign.
Run a test campaign for two to four weeks and see the difference on your own numbers.
Run an Architect pilot