The intelligence layer for agentic YouTube advertising.
Architect gives your buyers and your AI agents full insight into content, audience and brand safety, one channel at a time, and keeps your lists current in DV360 and Google Ads.
The intelligence layer for agentic YouTube advertising.
Architect MCP plugs the AI tools your agency runs, and agentic buying systems, directly into Architect's channel intelligence. An agent asks for a channel selection in plain language and gets back a rated list, ready for DV360. Curation, exclusion and buying happen in one loop, and every decision carries its reason.
- CurationDescribe topic, audience, format and risk level. Get a channel list back, with the rationale for every channel.
- BuyingAgents pull exclusion and inclusion lists into the buying flow, so nobody maintains them by hand.
- Rules stay yoursBrand profile, risk level and exclusions are set by your team and applied to every request.
YouTube's own settings are a good start. Architect adds the precision.
Architect sits on top of your usual settings. Nothing to replace, nothing to unlearn.
YouTube standard
Coarse, global categories with limited control. You have this today.
Pre-buy intelligence
A channel by channel assessment, delivered straight into DV360 and Google Ads, and to your AI agents.
Independent measurement
Full documentation of the viewing environments your ads actually ran in.
How we classify content.
Three independent methods give a full picture of the YouTube content you are buying.
Metadata and text
Channel names, titles and tags analysed by our own language models.
Channel signals
37 signals covering safety, viewer profile, format and engagement.
Children's content
Grey zones are excluded using a dedicated model and four layers of checks.
How the children's content model works is on our approach page.
Protect and reach from the same classification.
Remove unwanted content before the buy.
- SafetyBrand safety and risk level set to your tolerance
- ChildrenFour layer filter against children's content
- TopicsFiltering of unwanted themes
- Google AdsAutomatic sync through the API
- ChromeExtension for quick handling in the browser
Find the channels that amplify the message.
- LengthPrioritise engaging content over eight minutes
- TopicPrecise theme matching to the brand's audience
- SimilarFind and scale channels like your best ones
- TwinsScale from 10 to 100+ approved quality channels
- ChromeExtension for inclusion lists
More reach, same relevance.
Your inclusion list
The channels you already know work for you.
We find the twins
Matched on topic, viewer profile and format across 37 signals.
You choose the distance
Narrow precision or broad scale, your call.
From criteria to campaign in three steps.
Delivery to DV360 and Google Ads in the workflows your buyers already use.
Brand profile
Define preferences, audiences and risk level.
Delivery
Integration through SDF or API, straight into your usual tools.
Automatic updates
Lists stay in sync through the whole campaign period.
- OnceDone once per brand.
- TimeNo manual list maintenance.
- WhyEvery channel comes with the rationale behind its rating.
Coverage through the whole funnel.
Broad buying, safe context
Wide reach, shielded from risk.
Context that fits the message
Targeted content that reinforces what you say.
Narrow, precise channel selections
Tight selections built for action.